The Full Comparison:
Black Box vs White Box

A detailed breakdown of how Saddl AdPulse measures impact differently than every other Amazon PPC tool.

What No Other Tool Can Tell You

We analyzed 12 leading tools. None measure decision impact.

Pacvue, Adbrew, Perpetua, Helium 10...

✗Show before/after metrics
✗Can't prove causation
✗Measure at 7 days (75% attribution)
✗"AI optimized" = black box

Saddl AdPulse

✓Counterfactual analysis
✓Separates market from decisions
✓14/30/60 day measurement
✓Every decision traced and verified

The Accountability Gap

Here's exactly how black box tools hide the truth—and how we expose it.

Action ✗ Black Box Tools ✓ Saddl AdPulse
Bid Change +$0.50 ("AI Optimized") +$0.50 (ROAS gap > 20%)
Validation "Sales went up 10%!" "Sales beat baseline by 5%"
Counterfactual Not measured "Expected $8,200 → Got $9,450 = +$1,250"
Impact Unknown ??? +$450 Verified Revenue

The Three Problems With Black Box Tools

Problem #1

They take credit for market trends

Sales went up 15%? But the whole account went up 12%. Your "optimization" only added 3%.

Saddl AdPulse calculates market baseline separately.

Problem #2

7-day measurement misses 40%

Amazon's attribution is slow. 7-day windows mean incomplete data.

We measure at 14/30/60 days.

Problem #3

No way to know what didn't work

Without failure tracking, you repeat the same mistakes.

Saddl AdPulse shows both wins and losses.

See the difference yourself.

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