Saddl AdPulse wasn't created in a boardroom. It was built by someone who felt the same frustration you do—and decided to fix it.
I've been selling on Amazon for years. Built a 7-figure business. Spent hundreds of thousands on PPC.
And for most of that time, I had no idea if my optimizations were actually working.
Every week, I'd make bid changes. Block search terms. Launch new campaigns. Harvest keywords. I was doing the work. But when someone asked "is all that PPC effort paying off?"—I couldn't really answer.
I tried every tool out there. They all did the same thing: help me make more changes, faster. None of them answered the question I actually cared about:
Which of my optimizations actually worked?
I could look at overall ROAS, sure. But that doesn't tell you which decisions drove results. Did that bid increase help? Did those negative keywords save money? Or was it just market timing?
So I built the tool I wished existed. That's Saddl AdPulse.
Without measurement, there's no learning. Without learning, there's no compounding. Most sellers make the same mistakes over and over because they never find out which decisions hurt them. Saddl AdPulse exists to close that loop.
The industry has convinced everyone that more optimizations = better performance. But volume of activity isn't quality of decisions. The best PPC managers aren't the ones who make the most changes—they're the ones who know which changes to make.
Black box tools ask you to trust their algorithms. We think you should see exactly which decisions drove revenue, which ones didn't, and why. Transparency isn't a feature—it's a requirement.
We don't ask you to trust us. We show you the data. Every optimization gets tracked. Every outcome gets measured. You see exactly what happened.
Saddl AdPulse isn't just another optimizer or dashboard. It's a system that:
what to do — block bleeders, harvest winners, adjust bids
efficiently — bulk files, one-click exports
outcomes — before/after, multi-horizon tracking
over time — what works for your account, what doesn't
We're building Saddl AdPulse with sellers and agencies who want to know what actually works.
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