Your Ad Impact
Snapshot

Impact Readiness Score

Measures how clearly you can explain what your ad decisions actually contributed — beyond market movement.

Estimated Unexplained Value

per month in performance you can't confidently attribute to your actions.

Why the Score Is Limited

How High-Performing Teams Improve

• ✓Separate the impact of actions from market movement
• ✓Measure which decisions actually added value
• ✓Build clear, defensible performance narratives