Not metrics. Not trends. The actual dollar impact of every change.
Your current tool can't answer this. Here's why.
Run Free Ad Impact Check2-minute analysis • No API access needed
Ask your current tool: "Which optimizations actually worked?" If they can't answer with data, you're paying for a black box.
Every PPC tool changes your bids. But when you ask "did it work?"—they can't tell you.
| Action |
✗
Black Box Tools
|
✓
Saddl AdPulse (White Box)
|
|---|---|---|
| Bid Change | +$0.50 (Reason: "AI Optimized") | +$0.50 (Reason: ROAS gap > 20%) |
| Validation | "Sales went up 10%!" (ignoring market trend) | "Sales beat market baseline by 5%" |
| Counterfactual | Not measured (Can't separate luck from skill) | "Expected $8,200 → Got $9,450 = +$1,250 Decision Impact" |
| Impact | Unknown ??? | +$450 Verified Incremental Revenue |
Can your current tool answer this question?
Sales went up 15%? Great! But the whole account went up 12%. Your "optimization" only added 3%. They don't tell you that.
Amazon's attribution window is slow. Measuring at 7 days means you're making decisions on incomplete data. We measure at 14/30/60 days.
If you don't know which changes hurt performance, you'll keep making the same mistakes. Saddl AdPulse shows you both wins and losses.
Most PPC tools show you before/after metrics. But they can't tell you if your decisions caused the change, or if it was just market luck.
"Your ROAS went from 2.5 to 3.0 after our optimizations!"
(But the whole account went up 18%. Market trend? Seasonality? You'll never know.)
Saddl AdPulse uses counterfactual analysis to calculate what would have happened without your changes—then measures the difference.
"Expected $8,200 → Got $9,450 = +$1,250 Decision Impact"
This is the incremental revenue your decision added, adjusted for market baseline.
Every number traces back to the decision that caused it.
"ROAS is up 12%. ACoS is down 3 points. Impressions increased 40%."
Response: "Okay... but what does that mean in dollars?"
You don't think in metrics. You think in money. You want to know: Did these optimizations add more revenue than they cost?
"We've saved $47k in wasted spend and driven $180k in incremental revenue. Here's the report that proves it."
That's a conversation you can have.
No API access. No complex setup. Just insights.
2 minutes
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Track which decisions added real value vs. market movement.
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